Friday, March 18, 2011

Marketing School

Last week I had the opportunity to speak at the Stockman Grass Farmer's Marketing School in Mississippi with Joel Salatin, Allan Nation, Carolyn Nation and Wendy Gray. I was only able to be there for the first day so I didn't get the opportunity to hear all of the conference.

Carolyn's speech was really great. She touched on how to add a personal touch to direct marketing, from a woman's perspective. Those of you who subscribe to the Stockman Grass Farmer may have seen her "Women's Work" comlumn that she writes every issue. This is the first article that I read when it comes in the mail. I highly recommend it.  The Stockman Grass Farmer isn't just for farmers anymore. It has very interesting articles and ideas for anyone in direct marketing.

I acquired a copy of Carolyn's new marketing book - Marketing Grassfed Products Profitably. Carolyn presents her ideas about the psychology to marketing.  Some of the things that she has covered:
  • What you wear to make the best impression on your customers - including style, shoes and color.
  • How men and women think differently when it comes to buying.
  • How to market to a man if you are a woman.
  • How to market to a woman if you are a man.
  • How to make you a kid-friendly place, encouraging parents to bring their children.
  • Making your customer feel at ease with you and your products.
These are just a few of the many topics she has researched and shared.

The sections in this book include:
  1. First things first
  2. What are you selling?
  3. How much should you charge?
  4. Marketing - Make a Plan
  5. How to sell - Putting the customer first
  6. Where to sell
  7. Professionalism
Each of these sections have several chapters.  I think this book is going to be well worth the time!

I plan to read this book over the next month. Would any of you care to join me?
We can discuss our thoughts and ideas.  What we like and don't like about this book.  I'll post my review on it in about a month. Let me know if you are in and if you have any suggestions on the best way to discuss this.


Boyles Family Farms said...

I'd like to read it. Marketing is one of the hardest jobs I have on the farm. . .and the most time consuming. I could use all the help I can get! If you're going to discuss it, you can contact me at claire (at) boylesfamilyfarms (dot) (com).
I appreciate it!

Hamons said...

I am going to work on getting the book and would love to join in conversation discussing it.

Wendy said...

I'm so in!!!!!!!!!!!!!!!!!!!

Krista said...

It was a pleasure to meet you at the marketing school. I really enjoyed hearing all that you, Wendy and Joel had to share. I look forward to following the blog!

I read Carolyn's book before the marketing school and enjoyed her insight!

- Krista
Pasture's Delights
Decatur, IN

Grace said...

Another book to add to my list! Sounds beneficial. Thanks!

Crystal Krienke said...

Sounds great! I think I will give it a try. I am gonna see if my local library has it.

Emily said...

do you know the best place (or any place!) to purchase it.....I would LOVE to join in!

Sheri said...

Hi Emily,
The only place that you can purchase it is from Stockman Grass Farmer.

You can find it here:

d. said...

Hi Sherie!
I'm still talking about the Marketing School from last week--I talked the ears off my family last weekend trying to download all the inspiration I gleaned! You and Joel and Wendy and Allan and Carolyn have SO much wisdom to share! Thank you for making the trek to MS when I'm sure you had plenty to do @ Polyface.

I purchased Carolyn's book also, and I've begun reading it. There's MUCH to be learned. I'll be looking forward to your review.

Miller's Orchards Farm Market
Scott Township, PA

Annie, Morning Joy Farm said...

I would love to read this book! We subscribe to SGF and love Carolyn's articles.

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