Carolyn's speech was really great. She touched on how to add a personal touch to direct marketing, from a woman's perspective. Those of you who subscribe to the Stockman Grass Farmer may have seen her "Women's Work" comlumn that she writes every issue. This is the first article that I read when it comes in the mail. I highly recommend it. The Stockman Grass Farmer isn't just for farmers anymore. It has very interesting articles and ideas for anyone in direct marketing.
I acquired a copy of Carolyn's new marketing book - Marketing Grassfed Products Profitably. Carolyn presents her ideas about the psychology to marketing. Some of the things that she has covered:
- What you wear to make the best impression on your customers - including style, shoes and color.
- How men and women think differently when it comes to buying.
- How to market to a man if you are a woman.
- How to market to a woman if you are a man.
- How to make you a kid-friendly place, encouraging parents to bring their children.
- Making your customer feel at ease with you and your products.
The sections in this book include:
- First things first
- What are you selling?
- How much should you charge?
- Marketing - Make a Plan
- How to sell - Putting the customer first
- Where to sell
I plan to read this book over the next month. Would any of you care to join me?
We can discuss our thoughts and ideas. What we like and don't like about this book. I'll post my review on it in about a month. Let me know if you are in and if you have any suggestions on the best way to discuss this.