This is a several part process. First you have to find the right place for your products. You can't just waltz into any restaurant and market your products. Remember how we talked about knowing your target a couple of weeks ago? Well, its the same thing with restaurants.
What I'm getting ready to share with you is all assuming that you have a good supply of product and you are able to commit to a once per week delivery. Faithfulness is absolutely imperative in becoming a good marketer to restaurants.
Before you even make that first phone call or first visit, you need to do your homework
Step One - Prepare yourself a hit list.
You need to make a list of all the restaurants in your area that would be a good match for your farm.
Look for these here:
- Trendy magazines (Washington Post, Cosmopolitan in our area)
- Rich friends (ask your friends who have to go to "all those dreaded wine dinners with co-workers")
- Internet - Yes, farmers, that's right. The internet is your friend. Look up restaurants in your area online.
Next week, I'll continue with Step Two and what to do with this list. So come back!
Food for thought:
What restaurants are in your area?
Which ones would you just love to have carry your farm products on the menu?
For Foodies -
What is your favorite restaurant to visit?
What do they serve there that you recommend the most?